FLAUNT

Creative Direction

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Photographer: Darren Tieste

Art Direction: Iris Arnaud

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For the first time, Paul Mitchell launched a line of premium hair extensions called Flaunt. The imagery featured stunning before and after photos that demonstrate how long, full hair can completely transform someone’s look. I chose neutral backgrounds, a variety of voluminous hairstyles, and classic wardrobe pieces, so the models’ hair would become the true star of the campaign.